Caleb Lemos
Freelance software designer & developer at Roll Digital.
Websites, business software, marketing systems, and AI. Built around what your business needs.
Pricing is client by client.
Every project is scoped and quoted individually. We talk through what you need and agree on the work and price before getting started.
Services
Select a service to see what I can do.
Custom CRMs
A customer management system built around how you sell and serve people. Keep the records, next steps, and tools your team needs in one place.
- Lead tracking, sales pipelines, and follow-up reminders
- Customer records, team dashboards, and client portals
- Connections to your forms, email, calendar, and existing tools
D2C marketing systems
The storefront and marketing systems behind a direct-to-consumer business, from a customer’s first visit to their next purchase.
- Online stores, product catalogs, and checkout flows
- Email campaigns, customer segments, and promotions
- Win-back campaigns and automation using your customer history
SEO
Make your site easier to find and understand. I work on its content, structure, and technical foundations around the searches that matter to your business.
- Site reviews and a prioritized improvement plan
- Page titles, service pages, content, and internal linking
- Performance, indexing, and technical search fixes
Web design & development
Custom websites from the first design through launch. A clear way to explain your business and let customers book, buy, or get in touch.
- Business websites, landing pages, and redesigns
- Booking flows, forms, online stores, and payments
- Responsive layouts, hosting, and ongoing improvements
UI design
Interfaces that make software easier to use. I design the screens, interactions, and flows for new products or improve the ones you already have.
- App interfaces, dashboards, and customer portals
- Onboarding, navigation, and everyday user workflows
- Interactive prototypes and consistent design systems
AI integration & automation
Connect AI to work your business actually does. I build assistants and workflows around your tools, with human review where it matters.
- AI assistants for drafting, research, and repetitive tasks
- Voice AI for answering calls, qualifying leads, and booking
- Workflow integrations, follow-up, and AI consulting
AI video
AI-assisted video and creative for your brand, product, or campaign. I can help shape the idea and take it through production and editing.
- Brand videos, ads, and social content
- Product demos, explainers, and software walkthroughs
- Concepts, storyboards, AI visuals, editing, and motion
Custom software for benefits & enrollment brokers.
Employer enrollment sites, broker CRMs, proposal tools, and AI workflows built around the way your agency works.
Benefits enrollment sites
Give each employer a branded place for benefits information, plan documents, contacts, and enrollment next steps.
- Employer branding and plan information
- Document libraries and enrollment links
Broker CRMs & workspaces
Organize employer groups, contacts, follow-ups, and enrollment work in a workspace designed for your agency.
- Employer and contact records
- Team dashboards, tasks, and reminders
Proposals & quote comparisons
Custom tools to prepare proposals, organize carrier quotes, and put comparisons in a format your team can review and share.
- Branded proposals and document generation
- Carrier comparisons and earnings estimates
Insurance AI workflows
Assistants that help prepare drafts, update enrollment sites, and connect repetitive steps, with your team reviewing the work before it goes out.
- AI-assisted site and document updates
- Call routing, scheduling, and follow-up
For Colonial Enroll, I build enrollment sites and Broker Tools: a shared workspace for proposals, quote comparisons, microsites, and earnings estimates.
See the Colonial Enroll project