I’m Caleb Lemos, a designer out of California.
I design websites that perform, and build AI systems that handle real work for businesses.
Let me show you.
I build immersive web experiences that make businesses money. A website should do more than sit there and look good — it should pull people in, hold their attention, and turn that attention into customers.
This is Revoscape, a property maintenance platform. I designed and built the whole site — the layout, the type, the motion, and the code underneath.
View Revoscape
Selling direct to customers takes more than a storefront. I build the machinery around it — email campaigns that actually reach the inbox, promotions that win old customers back, and automation that keeps it all running every day.
This is JM Skin, a skincare store I built and operate end to end. Behind it sits the same kind of system I built for Capitol Cellars, a wine retailer — twenty-two years of customer data brought back to work, driving campaigns that land in inboxes and bring people back through the door.
View JM Skin
AI earns its keep when it's wired into the way a business actually works. I build systems that take on a whole job — not a chat box, the job itself — from the request coming in to the finished work going out.
This is Colonial Enroll, a benefits brokerage I build for. Annie, a bot I made for their enrollment factory, designs, builds, and deploys a branded employer microsite minutes after being asked — she has built more than thirty of them so far, alongside explainer videos rendered from templates.
View Colonial Enroll
Most businesses are sitting on data they can't use — locked in old systems, odd formats, machines nobody wants to touch. I dig it out and make it work again.
This is Capitol Cellars, a wine retailer whose entire history lived in a twenty-year-old point-of-sale writing files no other software could read. I reverse-engineered the format, built a secure daily sync into a proper customer database, and put two decades of purchase history back to work.
View Capitol CellarsSites that pull people in and turn them into customers.
Your website is either your best salesperson or your biggest leak. I design and build immersive sites end to end — layout, type, motion, and the code underneath — engineered to hold attention and convert it.
The storefront — and the machine behind it that actually sells.
Opening a store is easy. Selling every single day is the hard part. I build and operate the whole engine — storefront, email, promotions, automation — so the selling happens whether you're watching or not.
AI that does the whole job — not a chat box.
I wire AI into the way your business actually works: the request comes in, the finished work goes out, and a human signs off anywhere money or numbers move.
A phone line that answers every time — and books the job.
Every missed call is money walking. I build voice agents that pick up instantly, answer real questions, qualify the caller, and put the appointment on your calendar — with the transcript in your inbox.
Your data, dug out of whatever it's trapped in and put back to work.
Most businesses sit on years of customer history locked in old software nobody wants to touch. I get it out, clean it up, and turn it into campaigns, insight, and revenue.
The look, the voice, the vibe — set once, held everywhere.
Everything on this page was directed, not just built. I set the visual world — type, color, motion, tone — and carry it through every single thing a customer touches, from the site to the ad.
Playable marketing that people actually share.
Nothing holds attention like something you can play with. I build browser games and interactive experiences — including a retro arcade game, built for a major real-estate marketplace, that plays out twenty years of owning a home. And you're inside one right now.
Idea on Monday. Working software by Friday.
Building AI-native means the distance between an idea and a real product is shorter than it's ever been — if you know how to drive it. I take a concept to something you can click, test, and pitch in days.
I run what I build. One call when anything breaks.
Shipping is the start, not the finish. I host, monitor, back up, and maintain everything I build — you get one person who knows the whole stack, not a ticket queue.